Course Description

The ICAgile Certified Professional – Product Management (ICP-PDM) program is a three-day immersive learning experience designed to build capabilities in defining, positioning, and delivering successful products in competitive markets. As part of ICAgile’s Business Agility track, this certification equips participants with the skills to balance product strategy, customer needs, and organizational goals while working effectively in dynamic and agile environments. Through interactive discussions, group exercises, simulations, and real-world case studies, participants will learn how to apply product management principles across the product lifecycle. The program emphasizes customer-centric discovery, adaptive strategy, validated learning, and outcome-driven roadmaps. Graduates will leave with the confidence to shape product vision, validate opportunities, and deliver value through iterative experimentation and collaboration.
Successful completion of the program awards the globally recognized ICAgile Certified Professional - Product Management (ICP-PDM) credential, validating competence in agile product management and readiness to pursue advanced ICAgile certifications.

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Target Audience

The ICP-PDM program is positioned at the Professional level, making it suitable for:

• Product Managers, Product Owners, and Business Analysts.

• UX, Marketing, and Sales professionals who contribute to product discovery and delivery.

• Executives and leaders seeking to strengthen product management practices.

• Agile practitioners interested in advancing their skills in product management

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Course Requirements

There are no formal prerequisites for attending the ICP-PDM program. However, to maximize value from the experience:

• Familiarity with Agile principles and practices is recommended.

• Having attended/acquired the ICAgile Product Owner (ICP-APO) certification is highly beneficial.

• Experience working in collaborative or product-related roles is beneficial.​

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Learning Outcomes

• Explain product management fundamentals, including product lifecycle and adoption curves.

• Develop and communicate a compelling product vision and strategy.

• Apply techniques for customer discovery, validation, and hypothesis-driven development.

• Create and test low-fidelity prototypes to incorporate user feedback.

• Build and manage adaptive product roadmaps aligned with business and customer outcomes.

• Leverage metrics that matter (e.g., OKRs, AARRR) to measure product success.

• Foster collaboration across cross-functional teams and stakeholders throughout the product lifecycle.

• Balance business agility with long-term product sustainability.

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​Course Outlines

• Section 01: Foundations of Product Management

• Section 02: Market, Vision & Strategy

• Section 03: Customer Discovery & Validation

• Section 04: Value Delivery & Measurement

• Section 05: Teams & Scaling Product Management

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Product Management (ICP-PDM) is delivered in partnership with Vidscola, the ICAgile partner.